How Web Page Design Affects SEO

Search Engine Optimisation (SEO) has changed, and still is changing. Google now says it’s about the quality of a web page which influences search engine rankings, not how many keywords you can cram into a piece of writing.

So, with that in mind, it’s time to focus on how the design of your website influences SEO. A well-designed website which doesn’t put a burden on the customer is more likely to rank higher than one which does.

SEO Web Page Design
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Here are some of the most important things to do with your website design.

Bottom Up

Let’s begin with the innards of your website, the code. Flash and JavaScript are commonly used on websites. Although they look good on paper, use too much of it and you’ll have trouble with SEO. Neither JavaScript nor Flash is readable by Google.

You’ll always use a portion of HTML to build your website, but this is all the crawler bots from Google will have to go on. If they can only ascertain what your website is from these tiny pieces of HTML code, you aren’t going to go very far.

Remove JavaScript completely during the design phase. It serves no purpose and there are better alternatives which websites can read. You still need Flash to place videos on your website. Using it exclusively for videos won’t hit your SEO rating.

Page Construction

Now you know which type of coding you need to use. It’s vital you use them in the right way or you risk being thrown off the Google search engine rankings, and subsequently losing out on visitors.

Whenever someone visits a web page, it has a rendering time. The rendering time is the amount of time it takes to load up. The longer it takes the more chance you have of losing your high SEO rating. To give an example of the sort of tolerance Google has, an 8MB page can take just under 4 seconds to load.

Anything above five seconds is unlikely to rise very fast. To combat this, trim the weight from the page.

Older websites loved to use animations and other pointless special effects. These dramatically impacted loading times. If your site is taking a long time to load, take out some of the more unnecessary lines of code. Images, animations, and other complex graphical elements are regular offenders.

Here’s a tip. If you need to remove something like a video, consider giving it its own web page. It’s better to split one large page into two smaller pages. Having more pages won’t impact SEO.

Finishing Touches

As a final finishing touch, include a footer on every page of your website. Include the most important links, such as the home page. Another alternative is to have a menu bar on the website. A lot of websites prefer to use both. The lesser external links normally go in the footer, with the most important staying in the main menu.

In the eyes of Google, it makes your site more useful and easy to navigate. Internal linking is one of the most important factors for good SEO.

It’s also a way to decrease your use of Flash and JavaScript. Although you might have wanted to have a floating button with a cool special effect on every page, this will kill your web traffic. Put it in the footer to maintain internal linking standards and cut the use of poor coding.

Once you’ve finished making changes to the code, preview it to see how it looks. Make any extra tweaks to increase the aesthetic appeal of the page. After you’ve done, go live and watch yourself rise up the Google rankings in just a few months.

Juan is a Design & Tech Blogger with strong interest in digital art, human computer interaction, enterprise system and system automation.

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