Katie Gerber joins Atomic PR // Los Angeles
With its effective method and detailed campaign measurement thats combines the mix of traditional, digital and social media, Atomic PR unique approach can be considered as a must for modern brands to succeed. The effectiveness of Atomic model have been proven where past clients often achieve at least 100% improvements over past programs. Atomic’s PR’s past client are Photobucket, Bebo, Mint.com, Polaroid, ArcSight, Citrix Online, Pioneer Electronics and more. You can view detailed campaign results at www.atomicpr.com/results.
Katie Gerber, a PR and social media professional with more than 10 years’ experience in the technology, gaming and entertainment industries, has joined the Los Angeles office of Atomic PR as an Account Director. Katie most recently worked for Disney Interactive Media Group, where she focused her efforts on developing the growing family friendly online gaming business and worked on major entertainment franchises including Cars, Club Penguin, Disney Fairies and Pirates of the Caribbean.
“Atomic’s unique analytics-enhanced approach, mix of classical and digital media capabilities, and collaborative culture is pushing the boundaries of the traditional definition of public relations,” said Gerber. “It’s not by chance that Atomic PR has attracted some of the biggest names in technology and was recently named the US Tech PR Agency of the Year by the Holmes Report. I’m excited to be a part of the growing Los Angeles team and look forward to working with the group to further implement Atomic’s strategic, creative and technical capabilities in southern California.”
Katie began her career at A&R Partners / Edelman, handling media and analyst relations on large consumer and enterprise technology clients, such as Adobe, Inc. and palmOne. She later moved on to represent a variety of clients including Sony Pictures Home Entertainment, THQ and Newegg.com, among others.
Atomic PR’s Los Angeles office has managed assignments for high profile brands such as Hotwire, Pioneer Electronics, Polaroid, Herway and others.