Webcasting sounds so easy, doesn’t it? All you need is your laptop, a webcasting platform, and a smile. Okay, you also need an audience and an agenda. And, it doesn’t help to practice your presentation multiple times so that you’re fully prepared. Furthermore, It doesn’t matter how many times you have talked in front of a large audience, you will always feel nervous with hundreds set of eyes staring at you. You might want to do something about those butterflies fluttering around in your stomach.
Clearly, webcasting for large and small audiences alike can be nerve-wracking. For most people, you tend to be more nervous with a larger audience than a smaller audience. While you may not be physically present, your image and voice will be beamed to a large audience. The larger your audience, the more challenges you may encounter.
Here are three things you should know before you go live:
Successful large audience events require extensive planning. Your webcasting plan should address everything from marketing your event, building your audience, and developing your presentation to rehearsing your performance, testing the technology, and anticipating and mitigating potential problems (Source: webcasting from MediaPlatform). The more prepared you are, the more confident you will be when it go live.
The media platform that you use matters. Not only must your media platform be capable of streaming your webcast to a large audience, it must be easy to use for you and for your audience members alike.
Ideally, you will have plenty of time to practice using your side of the platform. However, your participants will likely arrive at the designated time fully expecting everything to work without having to do anything technical.
While you may be the star of the show, you shouldn’t go it alone. Make sure to have an assistant moderator by your side to manage the inevitable slew of questions and comments as well as to help participants who may have trouble viewing the webcast. Your assistant should also be familiar with your agenda, know where all related files are located, and be prepared to step in periodically as needed.
If you plan on recording the webcast, having an assistant on hand to remember to click the “record” button could be the difference between recording your event for posterity and letting the moment slip by forever.