Word-of-mouth remains a powerful advertising tool, except today, sharing information about exceptional real estate experiences has taken to the Internet. Millions of Internet users visit social media websites daily–and the recommendations their friends make regarding real estate purchases make the grade. Property advertising takes many forms, but following are three trends in the Australian real estate market.
Three Trends in Australian Property Advertising
So you’ve decided to sell your property or maybe you own a property management company and you’re look for effective methods to spread the word. While multiple methods exist, creating a mixture will ensure that your property gains balanced exposure.
The 2012 Residential Consumer Property Seeker Report reveals that 86 percent of consumers looking to buy use Internet resources to identify their dream home or commercial property. In addition, 87 percent of real estate professionals used online resources in 2013 to list properties, which is a 32 percent increase over the same time in 2012.
Consequently, you should make sure that you leverage the power of the Internet by utilising your website, social media, organic search and PPC advertising campaigns.
Despite the heavy use of the Internet for property advertising, “old fashioned” methods of real estate exposure still work. For example, placing a sign outside the property, with the URL of your website, garners additional traffic. One of the most important considerations is identifying your market. For example, many people over 55 years of age do not utilise the Internet as often as the younger generation. If you are selling a property geared toward active seniors, direct mail campaigns might work better than email marketing. One trend in direct mail campaigns is tightly tailoring the message to the receiver and using eye-catching designs to fight through the post clutter.
Finally, one of the most interesting and quirky trans and property advertising is allowing consumers to try before they buy. For example, a motivated seller might agree to allow a highly qualified, potential buyer to stay a night or two in the home before making a decision. This strategy provides the buyer with an opportunity to witness details of the home that would otherwise be up obscured. For example, if the home is full of quirks that cause a lot of noise, a young family with an infant and little money for moderate repairs might not be an ideal candidate for the home. On the other hand, allowing the buyer to try on the home might be the detail that pushes the deal toward the purchase.
Property advertising requires a mixture of on and off-line strategies to be successful. Regardless of your chosen medium for advertising, one of the most important factors in identifying an appropriate property advertising strategy is to understand the target market. A reputable property advertising agency can assist homeowners, property management companies or the investor with designing an effective and productive property advertising campaign. The benefits of working with a property advertising agency are twofold: you gain a team of seasoned professionals and more time to invest in your real estate business or lifestyle. If you are interested in property advertising, advertise through Traffic.com.au. They provide excellent resources and quality customer service.