In business, blogging has become one of the most important tools you can use for marketing online these days. It gives you the opportunity to make more people aware about the products and services you have to offer, and is also an excellent tool for disseminating news to your customers. In addition to that, it has been used as a platform for getting in touch with customers, thereby ensuring that they end up being regulars instead of just doing business with you once and then avoiding you in future. In essence, it brings you closer to your clients and potential customers.
If you use blogging for business, one of the things you should consider doing is using guest posts to spice up your blog. In essence, a guest post is a blog post that is written by a third party and which is then posted to your blog. This is a practice that is being widely adopted by many business blog owners (and even blogs that are not particularly commercially motivated) due to the fact that they infuse some freshness to the blog. Having a blog written by the same people over and over can get a bit boring, and this is why most people consider using guest posts.
In the past, getting such posts meant asking one of your readers to submit a blog post. If you have a high quality blog which has many readers, there are times when they would ask to write a few guest posts without you having to ask. This method of getting guest posts is slowly falling out of favor with many bloggers on account of the limitations it has. When you have just started a blog, for instance, you may find it difficult to find people who can write high quality guest posts for it since it won’t have many readers.
This is why many agencies have resorted to outsourcing this kind of work. In essence, they ask people to write guest posts and then pay them for them. There are a number of advantages associated with doing it this way. For one, it’s easy to get a large number of guest posts in a short time since you can ask many writers to create them at the same time. In addition to that, the fact that you dictate the way they are written means that you can have full control over the tone and content of the post. This means that though it will have a different feel, it will still conform to your standards. When getting guest posts in the ordinary manner, this is usually difficult to achieve. That said, however, there are a number of disadvantages of outsourcing guest posts. For one, though it’s easier to dictate the general structure of the guest posts, there are times when it might be difficult to get high quality ones. For instance, when you outsource to writers who are not native English speakers, the posts might end up feeling forced. This means that if they were posted to any blogs, the readers would not find them comfortable to read.
The other pitfall is the fact that when outsourcing such work, the writers may end up using a lot of filler material. Most of the time, they are only focused on getting a particular word count as fast as possible in order to get paid. The guest posts might therefore be punctuated with a lot of repetition and convoluted statements in order to achieve this.
One could avoid all these problems by working with high quality writers who have a good reputation. However, most of these tend to charge a lot for their services. Larger agencies might be able to afford them, but the smaller ones might not, especially if they need larger volumes.
In summary, there is a lot that agencies benefit from by outsourcing guest posting. It’s an effective way of keeping business blogs fresh, thus drawing in more clients and more views. The fact that it also increases the variety of content on a blog also means that it’s a great way to increase the page rank of the website or blog, making it one of the best SEO strategies that one can adopt easily.