The funny thing about authors is that, while oftentimes brilliant and dedicated, they tend to shy away from self-promotion. Oh, the irony! You’ve spent all your time and effort and invested a huge amount of energy into a fantastic project, only to then scurry to the side like a wallflower once it’s time to present your work to the world. It’s okay if you aren’t a natural extrovert.
Lucky for you, there are a few great ways you can put your work in the spotlight without having to make your way to the center of the room.
Image credit sxc.hu/Memoossa
For starters, there are plenty of marketing tools at your disposal to do the promoting for you. A magnet on your car with the name of your book and website is one way to help spread the word wherever you go.
You can find these online for relatively cheap, and you can probably convince a few close friends and/or family members to attach some to their cars, too.
Flyers, postcards, and other hardcopy promotional items are great to leave in coffee shops, on bulletin boards, and anywhere else that will allow. It does not matter wether you are trying to promote a hard cover book or a digital e-book, the key is promoting where your audience is.
You can also allow others to do the talking for you, by emailing bloggers and other website owners and asking them to review a chapter or two of your book on their site. This will expose you to a readership you would not have had access to otherwise. Some may request to read the entire work, while others may make a small mention, but either way, any attention can help you with your promotion.
Another great way to get your book out there without grabbing the megaphone yourself is to “co-brand” with another product, service or store that matches the theme of your book. For example, if your book is about pregnancy, find local stores that cater to soon-to-be moms and see if they are willing to carry your book. This ties your work in with like-minded subject matter and puts it right in front of your target audience.
Lastly, appreciate your fans, and thank those who have helped you along the way. You may have a difficult time tooting your own horn, but showing gratitude to those in your corner is a great way to express your thanks and simultaneously make everyone else wonder what the buzz is all about.