In search engine realm, there are several things you should have under control. I personally believe that some of the most popular mistakes that people do that are not they fault. I think they try to read articles that are poor in information and are based on myths and lies that are not convenient for your business. Even though you probably don’t have access to specialized SEO magazines (being honest I don’t know too much SEO magazines) there are reliable websites you can have access to read good articles and even courses.
The big question here is how you can avoid read unreliable information about SEO tips and tricks. I will give you some useful advices you can use to identify good SEO information but also to overcome all kind of SEO myths.
One of the most relevant things you should avoid is overusing the keywords in your web content – keyword stuffing. When you are working with you articles you should put them in the content wisely. What I mean with that is that if you are working on mobile phone niche and your keyword is “blackberry cell phones” don’t write this phrase 20 times within a 500 words article.
It is good that you avoid keyword stuffing because it is not true the more you write a keyword the better is going to be for your ranking. The real thing is that keyword stuffing is penalized by search engines and the recommended keyword density in your content is 2% or 3%.
Several people write me by email asking about the propel use of keywords and frames. The thing is not you shouldn’t use frames, you can use it but not at the top of your web page but in the button or something like that. Web crawler’s often read the first page and index your website using your Meta tag description and keywords, if it founds a frame or a flash header instead your Meta tags you will be in serious problems.
Long tail words could be a serious problems if you are not constantly reading what search engines say about that. With the Google May Day I have seen how a wide range of people have lose a lot of money because they invested in micro sites using long tail keywords.
Cheap techniques don’t work. When you invest a low quantity of money you will get as result a low income. I highly recommend that you firstly understand the SEO method that works for your business and then you can make a plan that is good for you.
I started working with articles that are beyond 200 words but articles having 100 words won’t do the work you need. This is another SEO myth. I have read blogs saying that it doesn’t matter the word count in your articles. The more extensive and informative are your articles the better they are going to be for you.