Be Seen The Way You Want With Online Reputation Management. Everyone has a reputation to defend. Nearly everyone is aware of the battle they face at work, school or within the community. It is important to be viewed positively by others.
However, a new battle is waging with the expansion of social networking sites. It used to be that the web was a separate world; however, in today’s culture an online identity is just as important. That’s why businesses and individuals alike need to use online reputation management to ensure that others are seeing them as they want to be seen.
The first step in online reputation management is to develop personal or business social networking profiles. The top three sites that you should get started with are LinkedIn, Twitter and Facebook. These sites are the most commonly used and many people go there first to try to find a person or business. These sites also rank well on search engines such as Google or Bing.
The next step in online reputation management is to connect your websites and social networking profiles all together. Provide a link to the pages on each site. Search engines value incoming links and will rank sites higher because links make them seem more relevant to the topic. Add a blogging site and include links to your websites to provide additional incoming, one-way links.
For more information on how your online reputation management campaign can be most effective, contact us at 1-800-889-4812.