Here are some tips to help you avoid the most common mistakes when setting up freelance business website.
36% of the US workforce is freelance contributing $1.4 trillion annually to the economy. In an increasingly competitive workplace, setting up a website for your freelance business is a key part of business development.
Having a website showcases your business to future clients, ensures you appear in Google search results and is a key place for people to access information about you and your business leading to them contacting you about future work.
Here are some tips to help you avoid the most common mistakes.
Let’s get back to basics, reliable hosting is key. Putting it simply, if your website is down, or slow then potential clients will not be able to access the information they need. When researching hosting, test the load time, speed index and time to load for different hosting companies, you’ll be surprised by the differences.
Look at the costings for shared hosting versus a dedicated server, usually meaning faster speeds. And think seriously about how much bandwidth you will need both now and in the years ahead to future-proof your website.
Don’t rely on a free website builder, chances are that you will end up with a site that looks very much like someone else’s site. Additionally, each element of design adds many lines to the back-end code and makes the site load slower, contributing to performance issues.
When it comes to design, responsive design, i.e. having a website that can perform on smartphones and tablets is vitally important. Over forty percent of modern searches are conducted on smartphones and tablets but recent estimates indicate that less than seventeen percent of the world’s 876 million websites have been created with responsive design. Think of all those potential clients you might be losing…
Ignore Google at your peril! Search Engine Optimization (SEO) is a key element in your web design, ensuring that you appear in Google search results.
Key measures to optimize SEO include ensuring you have H1 tags on your homepage, making sure image and video files are not too large as Google rewards pages that load quickly, avoiding the use of popups, not having text in images and keeping your homepage short.
Content is key both for Google and for potential clients. It is important to ensure your content is clearly written, to the point and up to date and that it effectively describes what you do and your value-add.
All too often, this content is deeply embedded on a website and hard to find so take care to place it an easy-to-locate position.
It is easy to make basic mistakes when setting up the website for your freelance business which means losing potential business.
Spending your time wisely when starting out with your website will greatly benefit your business in the long run.