Facebook is a social media platform that affords users the ability to connect with people all over the world so your potential reach is virtually limitless. To best expose an idea or a brand, it is important to reach as many people as you possibly can and this is where getting current friends and fans to like your posts comes into play because they can play a role in helping to better expose what you are trying to promote. Getting more likes is actually quite easy as long as you appeal to a broad audience, or to a specific niche market, depending on what you are trying to promote.
Facebook posts that are very long usually are not completely read and many are not read at all. You want to get straight to the point with as few words as possible so that your posts are read, understood, shared, and liked. When someone is able to quickly read a post, they are far more likely to interact with it. Keep your posts relevant to what you are trying to accomplish as well. For example, if you are trying to promote a new book, keep your posts related to the book, the genre, and writing. This will keep people interested and sharing and liking what you post.
Your Timeline cover says a lot about your business and your brand. You want it to be related to what your goals and theme are that are associated with your business. For example, if you have a scuba business, go with a picture of scuba diving, a coral reef, or an underwater scene. You want to keep is closely related and visually appealing. You can also use a tool like facebook timeline cover creator to create your own customized covers.
Liking posts involves engaging with them so if your posts are not something that interests people, you will automatically get fewer likes. Craft your posts so that people feel encouraged to engage, such as asking questions and encouraging feedback. Per the Facebook algorithm, posts with a lot of likes will get more exposure so you want to get people enjoying what you put up because the more people you appeal to, the more people will see the post.
Bad days happen and there is a good chance that at least a few people who follow your page could use a little pick-me-up. Find a news story that is relevant to your industry that is heartwarming and happy. For example, if you are in the automotive industry, look for a story about a stranger helping someone who was broken down on the side of the road or about a car dealer or repair shop helping someone out who was having a rough time in life. The occasional inspirational quote is also acceptable, but try to stick to your industry as much as possible.