As a company there is a time when you are likely to find yourself in the situation where you believe you have a great product or service to offer to potential customers. The question that will inevitably enter the thoughts at this point is how will you be able to tell them about this terrific thing you have come up with?
If you know that what you have is worthy of attention and custom then it is crucial to put the word out about it. One of the most proven ways to spread the message is to put together a promotional video to be distributed via the Internet. In this scenario there are certainly some rules to keep in mind in order to make a video that will ultimately be as successful as you want and need it to be.
Image credit Jefferson Noguera via Sxc.hu
Before you begin to draw up the specific details of what will go into your promotional video you have to come up with a rough figure of what you will be prepared to pay to put it all together.
Budgeting is very important and you have to consider whether the money you pay for the video will be worth the reward your company will get from it.
The content of the video is of course vital and the possibilities are limitless in this respect. It is important to use a storyboarding technique and to plan out how the video will run so take the time to draw one up in your meeting.
Certain techniques in a promotional video can make all the difference so consider which ones are right for the production you will be working on. Storyboarding is very useful in this scenario as it allows you to put parameters in place in which you will plan around.
One detail that should be at the top of your agenda for a promotional video is what the exact purpose of it is, and of course how you will set about achieving this.
There are numerous reasons why a company would produce this kind of video so you have to consider whether you want your audience to engage with you via your website, social media or email, to name but three options.
Once the video has been put together and you are all very confident in what it has to offer it is time to do justice to all your efforts and promote it wherever you can online. Blogs, websites and various social media channels are great ways to do this.