If you have done your job right, your startup has a great product and vision. The next step is to sell the product and vision. How can you do that on limited budget and resources? With our help and our suggestions, you can create powerful marketing tools that will make your vision comprehensible, relatable, and sellable. Best of all, these products are available for free or at a very low price, and can help shrink your marketing budget.
It is not enough to have a well-designed website. A great website should be at the top of the agenda for every startup, but you should not stop there. Free or low-cost websites can be had at stores like Vistaprint, but to really stand out, you need to put a lot of thought into it. Many stores offer free or premium templates which you can customize; if you cannot afford a site designer, this is a cost-effective way of creating an attractive website. Add beautiful images of your product, as well as an easily understood explanation of what your product does.
In the age of social media, it is dangerous and foolish not to have a Facebook, Twitter, or Google+ account. It is the easiest way for your fans to connect with you, learn more about your startup and your product, and to provide you with feedback. Best of all? The three major social media websites are all free to use. If you need help staying on top of the social media loop, use a social media manager like HootSuite or Buffer to schedule posts, respond to direct messages, and more.
If you want to sell your product in a more old-fashioned, but necessary medium, create a brochure. In a brochure, you can provide in-depth explanations of what your product does, who your targeted audience is, and how you will be attracting customers. Brochures can be printed in bulk for a low price at sites like UPrinting.
Everyone in your startup needs a business card. You will, of course, be networking heavily to promote your product, and your contacts will need a visible reminder of you and your company. Create a great logo for your company, and upload it to a site like PSPrint to create a memorable business card. Make sure to include the most relevant information on your business card, such as your name, title, contact info, and the name of your startup.
Create a press-friendly media kit. A media kit is essential for pitching to journalists and reporters who may be interested in your startup or product, and you can easily tailor the pitch in-house. Include a few versions of your logo, screenshots of your product or app, a fact-sheet about your product, a media advisory that explains your product, pitch, and outlines what journalists need to know about your company, and bios of the founding team. All of these items can be saved in a (free) Dropbox account, and easily modified when necessary.