When you need a website created for your organization, business or self, there’s no need to go the expensive route of hiring professional web designers anymore. Unless you are a Fortune 500 company with millions of traffic hits per day (in which case you likely already have a website), using a website builder to easily create your own website is the way to go.
Five Powerful Website Builder Tips You Need to Know
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In order to help you get started, here are the five most important things to know when using a website builder to create your professional website:
The way your website looks says a lot about you—consider it as your first impression. We all know how important those are so it’s equally vital that the way your website looks is in line with your branding message. This includes the layout, colors, shapes, designs, background, font, etc.
For example, if you are creating a website for expecting parents, blue and pink colors with toys in the background is far more appropriate for your website brand image than black and red flames with skulls. Choose a template that conveys what you, your organization or business is about—what services or goods are you providing and how are you providing them? Say it without saying it with your template.
Visual separation is super important when it comes to what you have on your website. You can use frames and dividers to accomplish this (check your drag and drop selections for these options), or you can just be sure to leave plenty of white space.
White space is key here since it directs the eye to the relevant content without distracting it or turning it off. If your site is too “busy,” people will click away or be distracted from your message. Keep it clean and focused. Keep your content in small, digestible chunks and keep your media images relevant to the content and uncluttered.
Your website is all about your message and getting information out there to the public. The goal should be to have content that is helpful, fresh and relevant. It should answer questions that your prospective clients or audience have about you or your organization.
Keep your content on point and informative, drawing the reader further into the website as they click along. For instance, your content on the home page should be an overview. An ‘About Us’ page should be just that and nothing else.
Each level of your site should provide insight into a different aspect of what you are trying to convey without repeating yourself over and over. Do this and your content will be what drives traffic and sales to your website.
Website builders have great SEO tools available for you to use so don’t neglect them. Many of the SEO is automatic so you won’t have to worry about a lot of it, but there will be an option in your dashboard or menu for SEO.
SEO stands for search engine optimization and its how websites determine if your site is relevant to a user’s query on a search engine. For instance, if someone types in “Where are the best rocks in Arkansas” and your site is literally about the best rocks in Arkansas, don’t you want that person to come to your site? Well, so do the search engines, but unless you have your site in line with what they are looking for, the search engines won’t know enough to reference you to the searcher.
When your site is properly optimized using your built-in SEO tools provided by the website builder, you will rank higher on the list of references, resulting in more traffic and ultimately, more revenue to your site.
Finally, it’s important to understand that one of the major points of your website is to get your clients or audience to contact you. Whether this means literally emailing you, providing you with a phone number, downloading an eBook, making a purchase or signing up for your email newsletter—or anything else you might need your audience to do—is up to you.
The point is, don’t neglect to have a page where your leads can fulfill their role on the site—to contact you. This is the page where the action takes place. As such, you should have “calls to action” throughout your site—on your blog, on your pages, etc.
These can be as simple as “click here (with the link embedded in the text) to find out more” or as pointed as “save 50% off of XYZ right now by entering your email here.”