Four Ways to Optimize Your Site for Mobile Shopping
Mobile shopping has been recognized as the biggest trend in online shopping to date. Not only is it utterly convenient, but it’s also becoming more available every day as the sales of smartphones and tablets continue to increase. With that in mind, savvy business owners are always looking for ways to improve their websites’ performance on mobile devices.
There are four key ways to optimize your site for mobile shopping that will increase your conversion rate.
1. Have a Separate Mobile Site
Having dual websites is surprisingly easy. All it takes is a simple mobile shopping cart template and some programming that detects what sort of device a customer is using to access your website. This programming then gives the customers the site that would be best for them. Whether they’re using a tablet, laptop or smartphone, they get the website optimized for their needs.
This seamless approach means that they never have to search for a “use mobile” button on a website and they don’t have to struggle with navigating a large website that’s built for a laptop or desktop computer.
This also means that you can build a no-frills mobile site and still give customers on computers access to the full range of images and perks that come with a built-for-computer-use website.
2. Don’t Forget the Search Bar
The search bar is one of the most used features by mobile shoppers, according to Mediapost.com. Customers always want a more streamlined experience. By allowing them to narrow down what they’re looking at even more, you’ve ensured that they will be more likely to examine closely each item that they see. Plus, getting to look at your stock in segments means that they’re going to spend even more time looking at everything. The old rules of conversion haven’t changed. The more time customers spend looking at your website, the more likely they are to buy something.
This also means that you need to be liberal when tagging your keywords on your mobile site. For example, tag by color, by size, by brand and by style if you have an online clothing boutique. People want to be able to search, so you should be as creative as possible with your site design and stock organization.
3. Inform Customers That It’s Secure (and Make Sure That’s True)
Mobile shopping has been pegged as a major security risk. Sending credit card information via a device that’s always broadcasting has been seen as risky. And rightly so. Customers need reassurance that your website is secure. Offer to let them pay through PayPal, or another means where their actual credit card and banking information is kept secret.
In addition, investigate ways to make your cart even more secure. You don’t want to have to heal the major breach of trust that will occur if anyone nabs a customer’s credit information from your store. There are entire websites dedicated to this, however, so do your research to find the best available help in protecting your site.
4. Speed above All
Conversion rates on mobile shopping sites drop 3.5 percent for every second that the customer is delayed loading the site, according to Ecommercebytes.com. So a 3-second delay after the initial 1-second loading period that mobile shoppers have become accustomed to means that you’ll have 11.5 percent fewer sales than you would have.
That’s a whole chunk of change that you’re not going to see again. Speed is the key. Make sure that your mobile shopping cart is slick and professional. Tinker with it to get the loading time down, or consult with your professional if you’re not using a template. You want the loading time to be as close to the 1-second optimum as you can get it. You can’t control the speed of a customer’s Wi-Fi, but you can make your site a dream to load.
Keep these tips in mind when you’re looking over your website with an eye to making the most of the mobile shopping market.