Four Tips from the Experts on Designing your Custom Trade Show Display
Trade shows, also known as trade fairs or trade exhibitions, are one of the most innovative ways of promoting one’s business and brands. They enable those who have new products or new ideas for products can have potential customers try them out and see how they like them. They also provide opportunities to establish bonds with potential buyers, find out the areas in which they could improve and learn about the latest trends in their fields. Nearly every industry and business affiliate does trade show exhibits on a regular basis. Unlike other fairs, trade shows are not usually open to the general public but only to company representatives.
The rest of this article will be about four tips that you can use when designing a custom trade show display for your brand.
1. Plan the display well in advance.
Designing a trade show display is not something that you want to put off until the last minute. There are way too many decisions to be made, such as:
- What exactly do you want to accomplish by means of this display and how will it meat those objectives?
- How large an audience do you expect will be present at the show?
- Where will the display be?
- How much money do you have to invest in this venture?
- How will you be transporting the apparatus to and from the fair?
2. Choose the type of display that you think is best for you.
This is an important question. Familiar types of display used in trade fairs include:
- pop-up displays: This is a foldable type made of a lightweight frame covered with a magnetic backed panels made of vinyl, plastic or fabric. The walls thus created can be either angular or curved.
- panel: This type of display consists of a series of rectangular panels covered in fabric and joined together to form a wall.
- pull-up: A pull-up display is like a kind of upside-down window shade. You can use one or more of these.
- table top: This is the simplest type of trade show display. Here you simply cover the table with panels with Velcro, to which you can attach graphics, headlines and other things. If you are constrained by your budget, this is the right type for you.
3. Choose your graphics and banners intelligently.
The visual element of a custom trade show display is the key to its success. What you want is for people the graphics to catch the eye of somebody who may be a long distance away. Therefore, the lettering should be large and legible, in a brilliant color such as bright red if appropriate, and should contrast with its background. The message should be “short and to the point” so that viewers can tell what it is as soon as they catch sight of it. In short, your objective when it comes to graphics is to put together something that really shouts out to potential customers, “HEY! I’m over here!”
4. Make things look as neat as possible.
You want to make as positive a first impression on potential customers as you can by means of your display (as the saying goes, you get only one chance to make a good first impression), therefore you need to make everything look neat and clean. Electric cords should be kept out of sight; no one likes to see a “spaghetti” of cords that reach out all over the place. A waste basket should be present and chairs should be behind the table, out of the path of visitors. The display itself should consist of as few individual items as possible, and they should not be crowded together.
Remember: The purpose of the display is to make customers out of those who are not familiar with your brand. They will not be at all impressed by anything that looks messy. Likewise, if you include too much in the display they will have too much surveying to do before they get what the brand is really about. Do not impose that burden on them!