The Art of Maintaining an Online Business
While it is indeed difficult and exhausting starting up an online business, few would argue with the assertion that things are just as – if not harder – when it comes to maintaining one. The internet boasts an overabundance of opportunities, however it also comes with a seemingly limitless amount of challenges that never cease. Here are a few tips on maintaining an online business.
SEO: Learn, Study and Keep Updated
The science of search engine optimization has revolutionized the way we advertise, market and promote our businesses. Search engines have created platforms by which businesses and products can achieve high levels of visibility and most online businesses will know the importance of ensuring that high levels of SEO visibility are not just achieved, but maintained.
However, the Wild West nature of the internet means that high search engine rankings can never securely be ensured. The rules of the game are constantly changing and online business owners therefore need to make sure that they’re constantly updated with any SEO changes or new tricks to the trade.
Subscribe to the newsletters of SEO blogs and websites such as SEOMoz and follow these people on Twitter too, to ensure you never miss a trick.
Don’t Underestimate the Importance of Videos
We all know about the importance of blogging and advertising a business through articles – whether it’s by SEO methods or plain marketing. However, we often undervalue the important role videos have to play in creating visibility and awareness.
Despite modern societies being far more enthusiast readers than we’re often given credit for, it’s no secret that video materials can relay information much more directly and powerfully.
Open up a YouTube account and add videos relating to your products and business on it. Try to keep it subtle, as videos, which forwardly sell products or businesses, are devalued through the level of their deemed desperation.
Your videos must however be related to your business and a logo should be kept in the corner of each video. The visualization of logos are much more powerful than forward selling techniques.
Never Miss a Trick
The main rule of maintaining an online business is to never miss a trick. The internet is still a relatively new invention and it is one that is progressing at a very fast rate. With this in mind, it becomes clear why it’s so important to make sure that you keep updated with the ins and outs of the net.
In fact, never missing a trick is important in the maintenance of all types of businesses – online and offline. For example, it became clear that several businesses were missing out on thousands each year due to a failure to pay back their tax refunds. This is despite the existence of companies such as RIFT UK, at our service to discern what we are owed and how much we are owed when it comes to taxes. This simple example shows how a failing to pay attention to seemingly small details can have huge ratification.
Use Social Media To Engage NOT Directly Approach
We all know – or we all should know – the importance of social media platforms. However, what is less known is how to go about advertising, marketing and selling products via social media networks. Most businesses use social media to directly promote products and this only ends up bothering and boring consumers online. What you should be doing is advertising your business subtly through engaging with social networkers on a personal and informal level. Engage with them on relevant topics without being seen as actively trying to sell products and they will learn to appreciate you as a social media friend. This trust is important as it will cause them to hold your business in high esteem.