Should your Business offer customer Wi-Fi
WiFi enables people to use the Internet on their laptops, tablets and even smartphones in order to avoid data charges. More and more businesses are offering their customers WiFi for a variety of different reasons. If you have been wondering if free public WiFi is right for your business, you might want to consider its benefits to see if it is the right choice for you. You might find that offering this service to nearby customers helps to bring in more business for your entire company.
The Benefits of Offering Customers WiFi
Believe it or not, there are quite a number of benefits to offering your customers WiFi service. Let’s say that you own a small tea shop or have a bakery where you sell delicious foods. When you offer customers free WiFi, they will come into your shop and spend more time there because they are checking emails, doing their online work or just chatting with friends. This extra time spent in your store is going to drum up business because they will be more likely to buy things because they are there for an extended period of time.
Another benefit to offering customers free WiFi is that it also attracts more people to your shop or business. Many people have a difficult time finding public WiFi hotspots, so they are eager to get into a shop that has it available to them. Just like the benefit of the customer staying for a longer period of time, having WiFi in the first place can bring in brand new customers who might not have ever seen your shop before. This can help in terms of the amount of business that you are getting and repeat clientele because people need to use the WiFi you have available.
Setting Up a WiFi Connection
Setting up a WiFi connection is actually very easy and can be done exclusively by your cable or Internet provider. Your Internet provider will be able to hook up cables for a modem and router so that the router gives off WiFi signals. This allows anyone in the nearby area to use the wireless Internet when powering their laptops, tablets and even smartphone anywhere in or near the shop. One of the main things that you will need to remember to do is to avoid putting a security pass code onto the router. When you put a security pass code onto the router, it disables other people from using it.
As you can see, having public WiFi for your business can help bring in more customers and get them to stay for longer periods of time. One issue that you might have when it comes to offering public WiFi is the fact that some customers might just overstay their welcome. This is an issue that is menial compared to the amount of business that you can drum up when offering this service to anyone who happens to be in the local area.
If you’ve decided to offer WiFi to your customers talk to a professional shopfitter like http://www.tuprojects.com/ about the best way to incorporate WiFi equipment into your stores layout.