RIP Web Development? or How the Differences between Web and Mobile are Diluted. Move to Responsive User Experience
NY Times, Facebook, AdWords Turn around Mobile. And Big Names List Goes On.. The arrival of the smartphone has undoubtedly changed the world. Now it seems to be the time for mobile development to alter the web or at least influence the way the web is developed nowadays. There appear more and more web sites the design of which is significantly influenced by the main trends in mobile development. One of the latest examples is the web site of the NY Times paper, which is quite hard to distinguish from that meant for mobile gadgets.
Similar ideas were shared by Zuсkerberg’s team, who presented a new design for their social network consistent both for a PC and portable gadgets. Apart from the fact that the change was the most significant one in almost 7 years, it has been greatly inspired by the way mobile apps look like these days.
Google joined the line of mobile advocates and announced that it would upgrade the AdWords with new Enhanced Campaign features, which were meant to provide better ad management functionality specifically for mobile devices, and remove extra call reporting fees. This move again proves that the differences between different types of devices are blurred to simplify UX.
Advent of Mobile Devices that Changed the Rules of the Game
The path the development process has undergone is quite a winding one. Web development was first, no doubt, but later portable devices arrived and some modifications became necessary. It took almost a decade of rather fruitless attempts to somehow tweak web resources into the mobile environment .The advent of Apple’s gadgets contributed immensely to the promotion of both the new devices and the mobile development as a completely new concept. Creating native apps for portable devices, taking into consideration the platform they run on as well as their screen dimensions, fostered the emergence of the top-notch products, which pushed the development to the next level.
Web and Mobile Assimilate and Head for Responsive UX
In fact, it is quite evident that web users and mobile users have developed quite different experience, which shaped quite opposite habits of using the applications. Just compare a small screen of a regular smartphone saturated with all the necessary things, which are usually used on the go and in haste, and a huge space of a web application that web developers try to fill in with every imaginable thing to look or click at and avoid empty spots. Have web developers become less creative? Nope. Just there are no obstacles making them intensely creative such as challenges posed by restricted web speed and small screens of the 90-s.
The rise of the tablet devices is blurring the difference between a PC and a smartphone. The screen size allows for more functionality and resembles that of a PC, while users’ experience seems to be inherited from smartphones. Now the time has come to unite the best of the two approaches. Mobile users got used to apps with fabulous design and a logic, and intuitive interface. Hardly one doubts that PC users want anything different. So, adoption of some basic mobile development principles can enrich the web development experience and contribute to the ultimate users’ satisfaction.